Last update: July 17, 2026

1. Subject matter of this privacy policy

Protecting your personal data is important to us. In this privacy policy, we inform you about which personal data we process, for what purposes we do so, where the data comes from, to whom we disclose it, and what rights you have.

This privacy policy applies in particular when you:

• visit our website www.owletcare.ch
• shop in our online store
• create a customer account
• contact our customer service
• report a return, complaint, or warranty claim
• sign up for our newsletter
• interact with our advertisements or social media content

This privacy policy concerns the data processing by LUNA Swiss GmbH in connection with the Swiss online store www.owletcare.ch.

For the use of the Owlet app, an Owlet user account, the Owlet Cloud, as well as the device, sleep, video, audio, vital, and health data generated by Owlet products, the privacy policy of Owlet Baby Care Inc. also applies.

2. Controller

The controller responsible for the data processing described in this privacy policy is:

LUNA Swiss GmbH
Webereistrasse 68
8134 Adliswil
Switzerland

Phone: +41 43 928 37 58
E-mail: owlet@luna-swiss.ch
Website: www.owletcare.ch

If you have any questions about data protection or wish to exercise your rights, you can reach us using the contact details provided.

3. Relationship between LUNA Swiss and Owlet

LUNA Swiss GmbH operates the Swiss online store www.owletcare.ch and processes personal data, particularly in connection with:

• the operation of the online store
• orders and payments
• shipping and delivery
• customer accounts
• customer service
• returns and refunds
• warranty and service cases
• newsletter and marketing
• analysis and optimization of the online store

Owlet Baby Care Inc. and its affiliated companies operate in particular:

• the Owlet app
• Owlet user accounts
• product registration
• Owlet Cloud services
• device and software functions
• camera, video, and audio functions
• sleep, vital, and health functions

LUNA Swiss GmbH and Owlet Baby Care Inc. may be independently responsible for their respective data processing.

A purchase on www.owletcare.ch does not automatically result in LUNA Swiss GmbH having access to all data that you enter in the Owlet app or that is generated by an Owlet device.

4. What personal data do we process?

Personal data is information that relates to a specific or identifiable natural person.

Depending on how you use our online store and our services, we process the following categories of data in particular.

4.1 Master and contact data

This includes in particular:

• first and last name
• billing and delivery address
• e-mail address
• phone number
• language
• customer or account number
• details in your customer account

4.2 Order and contract data

This includes in particular:

• viewed or ordered products
• shopping cart contents
• order date and order number
• prices, discounts, and vouchers
• payment method and payment status
• invoices and credit notes
• delivery and shipping information
• returns and refunds
• complaints
• warranty and service cases
• communication in connection with an order

4.3 Payment data

Depending on the selected payment method, we process in particular:

• selected payment method
• payment status
• transaction number
• billing address
• card type
• shortened card or account information
• information about failed payments or chargebacks

Full credit card or account details are generally processed directly by the respective payment service provider. In principle, we only receive the payment information and confirmations required for order processing.

4.4 Communication and service data

When you contact us, we process in particular:

• content of your inquiry
• e-mail and message histories
• phone number
• call notes
• product and serial numbers
• information on technical problems
• photos or videos submitted by you
• return and complaint information

Please only submit the information that is necessary for processing your request.

4.5 Technical and usage data

When visiting our online store, the following data may be collected in particular:

• IP address
• date and time of access
• accessed pages and products
• previously visited website
• browser type and version
• operating system
• device type
• language settings
• approximate geographic region
• cookie and device identifiers
• shopping cart actions
• interactions with pages and buttons
• session duration
• error and diagnostic data

4.6 Marketing and preference data

This includes in particular:

• newsletter sign-ups and unsubscribes
• marketing preferences
• opens and clicks in e-mails
• visited product pages
• shopping cart actions
• purchases and order values
• interactions with advertisements
• inferred interests and product preferences
• assignment to customer and advertising segments

4.7 Reviews and submissions

When you submit a product review, photo, video, comment, or other submission, we process the data contained therein.

Your e-mail address is generally not displayed publicly. Any further promotional use of personal photos, videos, or statements occurs only within the scope of the stated purpose and, if necessary, with your consent.

5. Where does the personal data come from?

We receive personal data in particular:

• directly from you
• when placing an order or contacting us
• when creating a customer account
• via your browser or device
• via cookies, pixels, and similar technologies
• from payment service providers
• from shipping and logistics partners
• from analysis and advertising platforms
• from Shopify
• from Owlet in the context of a support, security, or service case
• from other service providers and business partners

If you provide us with data about another person, we assume that you are authorized to do so and that the affected person has been appropriately informed about the data disclosure.

6. For what purposes do we process personal data?

We process personal data in particular for the following purposes:

• operation and technical provision of the online store
• display and personalization of products and content
• processing of orders and payments
• shipping and delivery
• management of customer accounts
• processing of returns and refunds
• customer service and technical support
• warranty and service cases
• product safety and product recalls
• security as well as fraud and abuse prevention
• accounting and fulfillment of legal obligations
• analysis and improvement of our online store
• measuring the effectiveness of our advertising
• creation of customer and advertising target groups
• personalization of content and advertising
• newsletter and other marketing communication
• assertion or defense of legal claims

7. Legal bases for data processing

We process personal data in accordance with Swiss data protection law.

Depending on the data processing, we rely in particular on:

• the initiation or fulfillment of a contract
• your consent
• legal obligations
• our legitimate interests
• the security of our systems
• the prevention of fraud and abuse
• the improvement and marketing of our offerings
• the establishment, exercise, or defense of legal claims

Insofar as processing is based on your consent, you may in principle revoke it at any time with effect for the future.

The lawfulness of data processing already carried out is not affected by a subsequent revocation.

8. Shopify and Shopify Network Intelligence

Our online shop is operated via the e-commerce platform Shopify.

Shopify provides us with functions in particular for the following areas:

• Hosting and presentation of the online shop
• Shopping cart and checkout
• Customer accounts
• Order management
• Payment processing
• Security and fraud prevention
• Shop analytics
• Personalization
• Marketing and advertising features

Shopify collects and processes personal data regarding your access to the online shop and its use. Data that you transmit via our online shop may be passed on to Shopify, companies affiliated with Shopify, and subcontractors.

Personal data of customers from Switzerland is, according to Shopify, initially processed by Shopify International Limited in Ireland. Other Shopify companies and subcontractors may be involved in the data processing.

Insofar as Shopify Network Intelligence is activated, Shopify may combine data from your use of our shop with data from your interactions with Shopify and other Shopify merchants. This may in particular serve the following purposes:

• to provide and improve Shopify services
• to detect fraud and abuse
• to conduct analyses
• to personalize content and product recommendations
• to provide marketing and advertising services
• to display personalized advertisements
• to measure the effectiveness of advertisements

Shopify may process certain data for its own purposes and under its own data protection responsibility.

Further information on the processing of your personal data by Shopify and on the exercise of your rights vis-à-vis Shopify can be found in the Consumer Privacy Policy and the Shopify Privacy Portal:

https://privacy.shopify.com/de

Via the Shopify Privacy Portal, you can in particular object to processing by Shopify for certain advertising and personalization purposes or address further data protection inquiries to Shopify.

9. Payment service providers

For the processing of payments, we transmit the necessary data to the payment service provider selected by you.

In our online shop, the following payment methods are offered in particular:

• TWINT
• American Express
• Apple Pay
• Mastercard
• PayPal
• Visa

Depending on the payment method, technical processing takes place via Shopify Payments, PayPal, or another payment service provider indicated at checkout.

The respective payment service providers process certain data under their own responsibility. Their additional data protection provisions apply.

Depending on the chosen payment method, identity, address, security, credit, or fraud checks may be carried out.

10. Shipping and logistics service providers

To deliver your order, we transmit the necessary data to shipping, warehouse, and logistics partners.

Delivery usually takes place via DPD or another shipping service provider commissioned by us.

In this context, the following data in particular may be transmitted:

• Name
• Delivery address
• E-mail address
• Phone number
• Order and package information

This data is used to pack, ship, track, and deliver your order.

11. Disclosure to Owlet

We may transmit necessary order, product, support, and service data to Owlet Baby Care Inc. or companies affiliated with Owlet, in particular for:

• technical processing of a support case
• examination of a product defect
• performance of an error analysis
• processing of warranty or guarantee cases
• execution of a product recall
• investigation of safety and quality issues
• provision of replacement products or spare parts
• fulfillment of regulatory obligations

In this context, data may be transmitted to the USA or other countries.

App, video, sleep, vital, or health data are not automatically transmitted to LUNA Swiss GmbH solely based on a purchase on www.owletcare.ch.

12. Owlet App and baby and health data

To use certain Owlet products, you may need to open a user account with Owlet, install the Owlet App, and register the product.

In this process, Owlet may process in particular the following data:

• Data of the account holder
• Details on parents and caregivers
• Details on the child being cared for
• Date of birth, age, or weight
• Sleep and usage data
• Pulse rate and oxygen levels
• Alerts and device status
• Camera, video, and audio data
• Room temperature and humidity
• Device, app, connection, and diagnostic data

Health data and certain details about a child may constitute particularly sensitive personal data.

The data protection provisions, consents, and settings within the Owlet App apply to these data processing activities.

Requests for the correction or deletion of data processed exclusively by Owlet must, if applicable, be directed directly to Owlet. LUNA Swiss GmbH cannot itself correct or delete data to which it has no access.

13. Cookies and similar technologies

Our online shop uses cookies, pixels, tags, local storage technologies, and similar technologies.

Cookies are small files or data records stored on your device or transmitted by your browser.

We use such technologies in particular to:

• operate the shopping cart and checkout
• manage customer accounts and sessions
• save settings
• ensure security and fraud prevention
• evaluate the use of the online shop
• measure the effectiveness of advertisements
• recognize visitors and devices
• personalize content and advertising
• retarget visitors on other platforms

Necessary cookies are required for the technical operation of the online shop. Other cookies and technologies are used in particular for analytical, marketing, and personalization purposes.

You can configure your browser to block cookies entirely or in part, to accept them only upon request, or to delete them after closing the browser. Cookies already stored can be removed via the browser settings.

Restricting or completely deactivating cookies may result in individual functions of our online shop not working or only working to a limited extent.

If you wish to object to a specific data processing activity or do not agree with the use of your data for analytical, marketing, or personalization purposes, you can contact us at owlet@luna-swiss.ch. Please describe your request as precisely as possible regarding which processing it pertains to. We will review your request in accordance with the applicable data protection law.

Please note that contacting us does not automatically delete cookies already stored on your device. You may need to remove these additionally via your browser.

14. Google services

We use or may use in the future, in particular, the following Google services:

• Google Analytics
• Google Ads
• Google Conversion Tracking
• Google Remarketing
• Google Tag Manager
• Google Enhanced Conversions

Google Analytics serves to analyze the use of our online shop.

Google Ads and Conversion Tracking help us recognize whether an advertisement has led to a visit, a shopping cart action, or a purchase.

Google Remarketing allows us to retarget visitors with advertisements on other websites or platforms.

Google Tag Manager serves for the technical management of embedded tags and services.

With Google Enhanced Conversions, certain contact data such as the e-mail address can be hashed before transmission and matched with existing Google accounts.

In this context, the following data in particular may be processed:

• IP address
• Device and browser information
• Cookie and advertising identifiers
• Pages and products visited
• Shopping cart actions
• Purchases and order values
• Referrer and campaign information
• Hashed contact information

The provider is, depending on the service, in particular Google Ireland Limited. Data may also be processed by Google LLC and other companies in the USA or other countries.

You can limit the personalization of advertising via the data protection and advertising settings of your Google account.

15. Meta Pixel and Advanced Matching

We use the Meta Pixel and other analytical and advertising functions from Meta.

In this context, the following data in particular may be transmitted to Meta:

• IP address
• Device and browser information
• Cookie and advertising identifiers
• Pages and products visited
• Shopping cart actions
• Purchases and order values
• Interactions with advertisements
• Referrer and campaign information

Within the framework of Meta Advanced Matching, certain contact data such as e-mail address or phone number can be hashed before transmission and matched with existing Facebook or Instagram accounts.

We use this data in particular for:

• Conversion measurement
• Campaign analysis
• Creation of advertising target groups
• Retargeting of visitors
• Personalization of advertising
• Creation of lookalike audiences

Meta may link the data received with existing Facebook or Instagram accounts and process it for its own purposes.

The provider for persons in Switzerland is generally Meta Platforms Ireland Limited. Data may also be processed by Meta Platforms Inc. and other companies in the USA or other countries.

You can restrict the use of your data for personalized advertising via the advertising and privacy settings of your Facebook or Instagram account.

16. TikTok Pixel

We use, or may in the future use, the TikTok Pixel and other analysis and advertising functions of TikTok.

In this context, the following data in particular may be processed:

• IP address
• Device and browser information
• Cookie and advertising identifiers
• Pages and products visited
• Shopping cart actions
• Purchases and order values
• Interactions with TikTok advertising
• Referrer and campaign information
• Hashed contact information, provided that the corresponding functions are activated

We use this data in particular for:

• Conversion measurement
• Campaign analysis
• Target group formation
• Retargeting of visitors
• Personalization of advertising

TikTok may link the data received with existing TikTok accounts and process it for its own purposes.

Depending on the jurisdiction, TikTok Technology Limited, TikTok Information Technologies UK Limited, and other companies affiliated with TikTok may process data.

17. Hotjar or Microsoft Clarity

We may use Hotjar or Microsoft Clarity to analyze and improve the usability of our online shop.

In this context, the following information in particular may be processed:

• Clicks and mouse movements
• Scrolling behavior
• Navigation paths
• Visited pages
• Device and browser used
• Screen size
• Approximate geographic region
• Session duration
• Technical errors
• Interactions with page elements

These services can create heatmaps or session recordings. Input in sensitive fields, in particular payment and password fields, is to be excluded or masked.

18. Klaviyo and E-Mail Marketing

We use Klaviyo for sending and evaluating newsletters and marketing emails.

In this context, the following data in particular may be processed:

• Email address
• Name
• Language
• Newsletter status
• Time and origin of subscription
• Opens and clicks
• Products visited
• Shopping cart actions
• Purchases and order values
• Inferred interests
• Unsubscribes

We use this data to send you information about products, promotions, and offers and to make the content as relevant as possible.

Our emails may contain tracking pixels or similar technologies. This allows us to determine, in particular, whether an email was delivered or opened and whether a link was clicked.

You can unsubscribe from marketing emails at any time via the unsubscribe link in the respective message.

You will receive necessary messages regarding orders, deliveries, product safety, or service issues even without a newsletter subscription.

Klaviyo may process personal data in Switzerland, in the European Economic Area, in the USA, or in other countries.

19. Social Media

We may maintain profiles on platforms such as Facebook, Instagram, TikTok, YouTube, or LinkedIn.

If you interact with our profiles, the respective platform operator and we may process data about your interaction.

The privacy policy of the respective provider also applies to the data processing by the platform.

If content from such a platform is embedded directly on our website, data may be transmitted to the respective provider.

20. Profiling and Personalization

We may combine master, order, usage, transaction, and marketing data and evaluate them automatically.

This can serve in particular to:

• Determine inferred interests and preferences
• Create customer segments
• Suggest suitable products
• Personalize newsletters
• Create advertising target groups
• Target advertising more relevantly
• Evaluate the success of campaigns
• Provide a personalized shopping experience

This automated processing may be considered profiling.

We generally do not make exclusively automated decisions that have significant legal or comparable effects on you. Should this occur in individual cases, we will inform you in accordance with applicable law.

21. Disclosure to Other Recipients

We may pass on personal data to service providers and business partners who support us in particular in the following areas:

• IT, hosting, and cloud services
• Shop operation
• Payment processing
• Logistics and shipping
• Newsletter and email dispatch
• Web analysis and online advertising
• Customer service
• Product reviews
• Accounting and trusteeship
• Legal and business consulting
• Fraud prevention and data security

Depending on their function, recipients process personal data on our behalf, jointly with us, or on their own responsibility.

Furthermore, we may disclose personal data:

• If we are legally obliged to do so
• Upon order by an authority or court
• For the assertion or defense of legal claims
• For the investigation of fraud or security incidents
• In the context of a company acquisition, merger, or restructuring

22. Disclosure Abroad

Our service providers and business partners may also be located outside of Switzerland.

Personal data may be processed in particular in the following countries:

• Switzerland
• Member states of the European Union and the European Economic Area
• United Kingdom
• Canada
• USA
• Other countries in which our service providers or their subcontractors are active

If a country does not have an adequate level of data protection recognized by the Swiss Federal Council, we ensure data protection in particular through:

• Recognized standard data protection clauses
• Appropriate contractual and organizational protective measures
• The Swiss-U.S. Data Privacy Framework for correspondingly certified companies
• Binding internal data protection rules
• Legally provided exceptions

A legal exception may exist, in particular, if the transmission is necessary for the fulfillment of a contract, for the protection of overriding public interests, or for the assertion or enforcement of legal claims.

In the case of processing abroad, foreign authorities may under certain circumstances access personal data according to the law applicable there.

23. Retention Period

We store personal data for as long as is necessary for the respective processing purpose.

In doing so, we take into account in particular:

• The duration of the customer relationship
• Contract fulfillment
• Legal retention obligations
• Warranty and guarantee periods
• Statute of limitations
• Security and fraud prevention
• Ongoing or potential legal disputes
• Regulatory requirements

Order, invoice, and accounting data are generally kept for ten years due to legal obligations.

Support, return, and warranty data are stored for as long as is necessary for the processing of the case and the protection of legal claims.

Newsletter data are generally stored until unsubscription or until the purpose of processing ceases. Evidence of a previous subscription or unsubscription may be kept longer.

Cookie, analysis, and advertising data are stored in accordance with the terms, settings, and retention periods of the respective services.

Anonymized data may be stored longer, provided that no conclusions can be drawn from them regarding a specific person.

24. Data Security

We take appropriate technical and organizational measures to protect personal data in particular against:

• Loss
• Abuse
• Unauthorized access
• Unauthorized modification
• Unauthorized disclosure
• Destruction

These include in particular:

• Encrypted data transmission
• Access and authorization concepts
• Password protection
• Security protocols
• Data backups
• Training
• contractual obligations of service providers

However, complete security cannot be guaranteed for electronic data transmission and storage.

25. Children’s data

Our online shop is aimed at adult customers.

Children should not use the online shop independently or place orders without the consent of a parent or legal guardian.

In connection with support, security, warranty, or product recall cases, information about a child under guardianship may be required. Please provide us only with the information that is necessary for processing the specific case.

Data processed in relation to a child via the Owlet app or connected devices is subject to the separate privacy policy of Owlet.

26. Your rights and options to object

Within the scope of applicable data protection law, you may have the following rights in particular:

• Information about your processed personal data
• Correction of incorrect or incomplete data
• Deletion or anonymization of data
• Restriction or omission of certain processing
• Objection to certain data processing
• Objection to direct marketing
• Withdrawal of consent
• Provision or transfer of certain data
• Review of certain automated individual decisions

These rights are not absolute. Statutory retention obligations, overriding interests, or other legal reasons may preclude deletion or restriction.

If you do not agree with the processing of your personal data or wish to object to it, you can contact us at any time:

owlet@luna-swiss.ch

Please describe as precisely as possible which data processing your request concerns. We will examine your request in accordance with applicable data protection law and implement legitimate requests within a reasonable period.

You can also unsubscribe from newsletters directly via the unsubscribe link in the respective email.

You can restrict or delete cookies via your browser settings. You can also manage advertising and personalization settings directly in your accounts with Google, Meta, TikTok, and other platforms.

We may require additional information to verify your identity.

If your request concerns exclusively data within the Owlet app or the Owlet user account, we may refer you to Owlet Baby Care Inc.

You may also contact the Federal Data Protection and Information Commissioner.

27. Third-party websites and services

Our online shop may contain links to third-party websites, apps, or platforms.

If you access such a link, you may leave our area of responsibility. The privacy policies of the respective third party apply to their data processing.

We assume no responsibility for the privacy practices, security, or content of websites and services that are not operated by us.

28. Changes to this Privacy Policy

We may amend this privacy policy, in particular if:

• our data processing
• the service providers used
• the technical configuration of the online shop
• our products and services
• legal or regulatory requirements

change.

The version published on www.owletcare.ch applies in each case.

In the event of material changes, we may additionally inform you on the website, by email, or via another suitable communication channel.

29. Contact

For questions regarding data protection, to object to data processing, or to exercise your rights, please contact us:

LUNA Swiss GmbH
Webereistrasse 68
8134 Adliswil
Switzerland

Phone: +41 43 928 37 58
Email: owlet@luna-swiss.ch